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Discover the Power of
the Most Recognized Name in Real Estate
“Which brand is called to mind first
by consumers when asked about real estate organizations?”
| CENTURY 21 |
34% |
| ReMax |
17% |
| Coldwell Banker |
9% |
| Prudential |
3% |
| ERA |
2% |
| Better Homes & Gardens |
2% |
| Other brands in our local market (All Star,
Edina Realty, Assist to Sell, etc.) |
Less than 2% |
< back to Selling
a Home
Source: 2000 Market Tracking Study. This survey
included 1,900 telephone interviews (via computer assisted
program) with a national random sample of adults (ages 18-54)
who have bought or sold a home within the past two years or
plan to purchase or sell a home within the next two years.
The continuous tracking survey was conducted between February
21 – March 5, 2000 and March 13 – October 15,
2000, by Milward Brown, a leading research agency. Statistical
testing between reported numbers was performed at the 90%
confidence level.
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